Koleston Perfect 77/0 Intense Medium Blonde/Natural Permanent
Koleston Perfect is our purest permanent hair color and the first and only professional hair color combining uncompromised color performance with Metal Purifier and ME+ Dye Technology for true-to-tone color and protection from damage. Available in more than 100 shades that offer up to 100% gray coverage for rich, healthy-looking results, it's no wonder why one tube is sold every second in the world!
Features and Benefits 1
Up to 100% gray coverage with rich, healthy-looking results
Features and Benefits 2
Ultra-precision ME+ dye technology for true-to-tone color. For info on ME+ dye technology consult https://www.wella.com/professional/en-US/hair-color/koleston-perfect/koleston-perfect#/?_k=m0qia0
Features and Benefits 3
Metal Purifier to help prevent hair damage caused by metals
Features and Benefits 4
1 color service every second in the world
Features and Benefits 5
Dermatologically tested* *dermatologically tested for skin irritation – an allergic reaction may still occur – always perform an Allergy Alert Test
Features and Benefits 6
Up to 85% naturally derived ingredients* *from 80-85% depending on the shade
Features and Benefits 7/Concern
Made with 100% recycled aluminum tube* and plastic cap** *95% post-consumer recycled aluminum and 5% post-industry recycled aluminum. **post-consumer recycled polypropylene
Features and Benefits 8/Result
Vegan. Globally committed to no animal testing* *Wella Company is a member of the International Collaboration on Cosmetics Safety
Brand Description/Story
For over 140 years, Wella has been delivering innovations and services that enable hairdressers’ creativity and skill. With top beloved color brands such as Blondor, Koleston Perfect and Color Touch.
Koleston Perfect is our purest permanent hair color and the first and only professional hair color combining uncompromised color performance with Metal Purifier and ME+ Dye Technology for true-to-tone color and protection from damage. Available in more than 100 shades that offer up to 100% gray coverage for rich, healthy-looking results, it's no wonder why one tube is sold every second in the world!
Features and Benefits 1
Up to 100% gray coverage with rich, healthy-looking results
Features and Benefits 2
Ultra-precision ME+ dye technology for true-to-tone color. For info on ME+ dye technology consult https://www.wella.com/professional/en-US/hair-color/koleston-perfect/koleston-perfect#/?_k=m0qia0
Features and Benefits 3
Metal Purifier to help prevent hair damage caused by metals
Features and Benefits 4
1 color service every second in the world
Features and Benefits 5
Dermatologically tested* *dermatologically tested for skin irritation – an allergic reaction may still occur – always perform an Allergy Alert Test
Features and Benefits 6
Up to 85% naturally derived ingredients* *from 80-85% depending on the shade
Features and Benefits 7/Concern
Made with 100% recycled aluminum tube* and plastic cap** *95% post-consumer recycled aluminum and 5% post-industry recycled aluminum. **post-consumer recycled polypropylene
Features and Benefits 8/Result
Vegan. Globally committed to no animal testing* *Wella Company is a member of the International Collaboration on Cosmetics Safety
Brand Description/Story
For over 140 years, Wella has been delivering innovations and services that enable hairdressers’ creativity and skill. With top beloved color brands such as Blondor, Koleston Perfect and Color Touch.